48h
Pre-ship diagnostic window
OPERATOR-LED MARGIN FORENSICS
Find the operating gap before scale compounds it.
PRO isolates pricing, deduction, and execution gaps before scale turns them expensive.
20+ years across meat, seafood, retail, and distribution · Dozens of suppliers onboarded, hundreds of SKUs managed
Founder Authority
Scott Short
Founder & Managing Principal, PRO
Scott spent 20+ years across meat, seafood, retail, and distribution before founding PRO. At KeHE, he served as the first dedicated Meat & Seafood Category Manager and helped scale the category across supplier, SKU, and distribution complexity. PRO applies that operator experience to diagnose margin pressure across retail execution, distributor fees, deductions, and category economics.
The work starts where the economics actually move: the case, the fee stack, the deduction, and the operating rhythm.
20+ Years
Former KeHE Meat & Seafood Category Manager
UNFI Supplier Operations
Fresh-Protein Margin Specialist
National Retail Sales Director
Documented Recovery Signals
What PRO diagnoses early before margin pressure compounds.
20+
Years in KeHE/UNFI ecosystem
$382K
Estimated burn avoided through distribution diagnostics
Pick Where Your Margin Is at Risk
Your margin is under pressure somewhere. Start where it shows up.
Choose the diagnostic path that matches where the pressure is showing up.
Retail Diagnostics
Diagnose fresh department margin pressure across shrink, labor, pricing, assortment, service counter execution, and operating rhythm.
Distribution Diagnostics
Model KeHE/UNFI deductions, fee-stack pressure, scorecard performance, promo structure, and channel readiness before losses scale.
Diagnostics Hub
Route the issue to the correct diagnostic path for retailers, suppliers, founders, operators, or capital-stage decisions.
FORENSIC DEPTH
Where Margin Moves
Most departments don’t have a demand problem. They have margin pressure across pricing, production, and channel execution. PRO isolates where margin is being surrendered, line by line, inside the fee stack, the case, and the daily operating rhythm. The diagnostic separates recoverable dollars from noise so operators can fix deductions, tighten case discipline, and stop scale decisions that compound operational gaps.
Deduction Stack
Unrecovered MCB, off-invoice dilution, and post-audit deductions compress realized margin.
Scorecard Pressure
OTIF penalties, fill-rate variance, and compliance misses degrade distributor performance.
Pricing Structure
Weak Good/Better/Best gaps suppress trade-up and leave premium margin uncollected.
Assortment Drag
Redundant SKUs and low-turn items increase spoilage exposure and working capital pressure.
Production Loss
Over-trimming, grind overproduction, and poor cadence manufacture shrink upstream.
Case Execution
No hierarchy, weak merchandising, and passive counter behavior default the shopper down.
Case Signals
Where documented recovery came from.
Retail Turnaround · Fresh-Protein
Mid-size independent grocer · multi-store protein department
Double-digit shrink and overproduction were compressing margin despite stable traffic and visible demand. The diagnostic isolated recoverable margin at the case level.
+5.8 pts margin gained
View full retail case study →
Distribution Diagnostic · National Distributor Supplier
Mid-size protein supplier · expansion risk review
Multi-DC growth looked attractive until fee exposure, fill-rate risk, and promo dependency were modeled together. The diagnostic surfaced documented recovery before cash burn accelerated.
$382K burn avoided
View distribution case studies →
Final Diagnostic Gate
When margin pressure is real, guesswork gets expensive.
PRO starts with the operating issue, isolates the pressure point, and determines whether the engagement has enough recoverable value to move forward.
Engage PROSubmit the issue. PRO determines fit, urgency, and likely recovery path before a call is scheduled.